AI Software for SMBs

Never Miss a Call with Iris

Your 24/7 AI Receptionist

Get 24/7 call handling, appointment setting, web chat, and CRM built by Growth experts and tailor-made for small businesses. Our team drew on 15 years of Marketing and Sales best practices to build Iris with you in mind.

Missed Calls & Web Chats

Missed Business

If you’re like most SMBs,

You’re leaking revenue where it hurts

phone calls and customer calls roll to voicemail, after-hours messages pile up, and DMs wait until “tomorrow.” Many buyers won’t leave a message, and they rarely try twice. Every missed or slow response is a job, consult, tenant, or showing that goes to someone else—meaning you’re missing out on more customers.

38%
of SMB inbound calls go unanswered
80%
of callers who hit voicemail don't leave a message
78%
of buyers purchase from the first responder
Meet Iris

AI-Powered Receptionist That Never Sleeps

Iris greets customers on voice, SMS, website chat, and social DMs (IG, FB, GMB), answers routine questions, qualifies opportunities, books on your calendar, and escalates when a human should jump in. Everything is logged to your CRM, so your pipeline and reporting stay clean. Iris manages incoming business communications remotely and uses natural language processing and machine learning for conversational interactions.

Get 24/7 Availability

Always-on coverage so you never miss inquiries, even at 2 AM. The Iris eceptionist provides 24/7 virtual answering services designed for small businesses and entrepreneurs. AI virtual receptionists provide 24/7 call handling to ensure no leads or inquiries go unanswered, even after hours.

Capture & Qualify Leads

Iris converses with callers to gather their info and needs, using custom questions you provide, so you get qualified leads with details (no more vague messages).

Answer FAQs

Iris can answer FAQs and handle routine customer questions such as hours, holiday schedules, and other common inquiries to improve customer service and operational efficiency.

Save Time

Iris automates tasks such as answering inquiries and scheduling appointments, allowing staff to focus on higher-value work and only follow up on the hottest leads. AI receptionists help human staff save an average of 8–10 hours per week by offloading routine inquiries.

Scale Easily

As your business grows or during peak seasons, Iris scales instantly – it can handle multiple calls at once without extra cost. AI receptionists can handle hundreds of calls simultaneously, eliminating busy signals during peak times.

Deploy Everywhere

Iris offers multi-channel engagement, providing consistent availability across calls, web chats, and SMS. It can handle answering calls, responding to website chats, and sending follow-up information via SMS or email automatically after interactions so you never miss a lead.

No More Busy Signals

The Iris AI receptionists can handle hundreds of calls simultaneously, eliminating busy signals during peak times and ensuring no one is left waiting.

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How It Works

How Iris Handles Your Calls & Chats

Greeting

Greeting

Iris answers with a customized greeting you choose, with guidelines to stay on brand while offering a multitude of voice and language options. Our AI receptionist aims to give a great first impression and provide a level of professionalism comparable to that of a professional receptionist. In many cases, clients don’t even know they are talking to a conversational AI.

Conversation & Assistance

Conversation & Assistance

Using AI, Iris understands the caller’s requests. It can answer common questions (hours, services, basic troubleshooting), provide information, or take messages. Iris ensures customers feel valued by providing attentive and personalized service throughout the call. Iris is highly trained to handle inquiries across different industries, ensuring expert support and seamless assistance.

Qualification

Qualification

If the caller is a potential new client, Iris will politely ask a few questions (which you set) to qualify the lead, e.g., what services they need and their contact information. Our platform has been highly trained across different industries and offers custom solutions for multiple sectors, combining your service with cutting-edge technology to make customers feel valued.

Action & Routing

Action & Routing

Based on the conversation, Iris will perform the next step. This could be scheduling an appointment (checking your synced calendar), transferring the call to the appropriate person (if the matter is urgent or specific), or taking a detailed message which you’ll instantly receive via text, email, or CRM.  

Logging & Notification

Logging & Notification

After each call, Iris logs the call details – transcripts/recordings, caller info, call outcome – in your Iris dashboard (and your CRM if integrated). You’ll get an immediate notification summarizing the call, so you’re always in the loop.

The Iris Advantage

Versus Human Receptionist

Experience seamless communication with Iris, the AI virtual receptionist that handles 100% of your phone calls at a fraction of the cost of a traditional employee. Unlike human receptionists, Iris never takes sick days and scales effortlessly during peak times, handling multiple calls simultaneously. Iris works alongside your team, enhancing your service without replacing your staff. Plus, Iris is completely risk-free: with no long-term commitments you can easily pause or customize your service at any time.

Versus Traditional Answering Services

Iris provides instant responses with zero hold time and full control over scripting, whereas traditional services might put callers on hold or just take messages without detailed info. Iris eliminates miscommunication by recording everything accurately and ensuring consistency—every caller gets friendly, professional service as the bot never has a bad day. Iris also manages phone numbers, supports virtual business numbers, and collects caller phone numbers for marketing and follow-up.

Versus Competing AI Solutions

Unlike some AI tools that charge per call or per minute, Iris’s pricing is simple and flat. Iris includes multi-channel support (calls & texts) out-of-the-box, where others might focus only on calls. Iris uniquely offers the best of both worlds—lightning-fast AI plus an option to escalate to a human when needed. Iris integrates with calendars for real-time appointment scheduling and management, and adheres to industry regulations such as HIPAA and GDPR for privacy and data protection.

dotfun is a growth marketing agency with over 15 years of experience fueling business success by transforming leads into revenue.

Unlike most competitors, Iris is crafted by marketers with a proven record of turning possibilities into profits. It embodies 15 years of expertise into an intuitive software designed for SMBs, committed to helping you achieve greater revenue and growth.

Industries

Who We Serve

Iris is built for SMBs that live and die by speed-to-response and booked appointments. If missed calls, slow DMs, and after-hours gaps are costing you revenue, we’re your always-on front desk.

Home Services

For HVAC, plumbing, electrical, roofing, lawn & landscape

When homeowners lose heat or air, they don’t wait. Iris books service calls fast, captures symptoms, and escalates true emergencies to on-call.

Legal Services

For solo, small, and boutique firms

Iris handles new-client intake with a professional tone, schedules consults, and flags sensitive matters for fast human follow-up. Conflict-light triage and customized questionnaires reduce back-and-forth while keeping your calendar full and your team focused on cases.

Real Estate

For individual agents, property managers or real estate firmsape

For agents, Iris qualifies buyers/renters and books showings while you’re in appointments; for PMs, it routes maintenance calls, distinguishes true emergencies, and captures work-order details. Every interaction is logged to your CRM, improving response SLAs and reducing vacancy time.

Get a Personalized and Professional AI Receptionist

Iris is trained on a blend of your business information and best practices from over a decade of B2C marketing experience, so callers get accurate answers about your services, pricing, and more in a friendly, helpful tone. See how Iris AI can become a trusted member of your team.

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What Businesses Say About Iris
“Iris answered 50 calls in our first week – and we booked 10 new jobs that I might have missed otherwise. Worth every penny!”
Jane D.
Plumbing
“Iris answered 50 calls in our first week – and we booked 10 new jobs that I might have missed otherwise. Worth every penny!”
Jane D.
Plumbing

Your Questions, Answered

Will callers know Iris is an AI?

Only if you want them to. Iris sounds very natural (thanks to advanced natural speech technology) and identifies itself as your virtual assistant. Many callers assume they’re speaking to your office receptionist. You can choose different receptionist voices to match your region, target language or even your accent!

What if Iris doesn’t know the answer to something?

Iris will either use its training to respond with the best info it has or politely let the caller know someone will follow up. It will tag that question for our review, and we (or you) can easily teach Iris the correct response for next time. Plus, Iris can always transfer the call to your team as a backup if needed. Iris can also answer FAQs, handling routine questions such as hours of operation, holiday schedules, and other common inquiries to improve customer service and efficiency.

How do I train/customize Iris for my business?

Iris's onboarding process starts with entering your website URL. Within just a few minutes, our software will scan your website and generate a first draft of your receptionist. Then you customize your voice, tone, qualifying questions, and business info to make the bot truly yours. It is a quick, straightforward process that can be set up in minutes without technical skills. You can easily update your information anytime through the dashboard, such as adding new services or adjusting holiday hours.

Can Iris integrate with my existing systems?

Yes, Iris can sync with popular calendars (Google, Outlook), CRMs (GoHighLevel, HubSpot, etc.), and more via our built-in integrations. It also emails and texts you summaries so your workflow doesn’t miss a beat. Our aim is to eliminate tool silos and create an AI receptionist that fits into your existing workflows and systems.

What is the cost?

[Enter final details here and explain why it’s cheaper than a human receptionist]

How does Iris handle multiple calls at once?

AI bots can scale infinitely and handle multiple calls simultaneously, ensuring that all callers are answered instantly, unlike a single human agent who can only handle one call at a time, potentially resulting in voicemail.

Do I need special hardware or phones?

No, Iris works in the cloud and allows you to keep your existing phone number – by forwarding or porting – so it’s seamless. Iris works with your existing phone system and can manage business calls, call forwarding, and virtual phone services. You can also set up new virtual business phone numbers or toll-free lines for a professional presence.

How do I receive notifications or messages?

You will receive messages, call summaries, and notifications via email or text, so you’re always up to date. You can configure your preferences to receive messages or have calls transferred to available team members when it’s a high priority inquiry.

What analytics or reporting does Iris provide?

Iris provides advanced analytics through our built-in dashboards, including call transcripts and text history. Call summaries and transcripts are available to track ROI, identify customer pain points, and monitor conversion rates.

Does Iris support multiple languages?

Yes, our AI receptionist systems support over 50 languages and can detect and switch languages automatically, ensuring seamless communication with diverse callers.

Will it work for my industry?

Yes, Iris can handle bilingual calls, emergencies, and industry-specific needs. For example, it can detect emergency keywords and alert on-call staff, or switch languages as needed. Iris is built on over a decade of best practices for home services, legal, real estate, property management and more.