The Libido Fairy

Empowering a Woman on a Mission
e-mail
automations

Client

The Libido Fairy

Date

June 2, 2025

Industry

Women's Health

Turning hot leads into loyal customers

When dotfun and The Libido Fairy began working together, the goal was simply to move the E-mail services away from Gorilla Desk and over to a more reliable and scalable solution. The timing couldn't have been more perfect. The Libido Fairy (Hannah Deindorfer at the time) began gaining traction quickly. An instagram following of 10k grew to 100k over the course of one year working together, and what started as sending a few thousand e-mails per month quickly ballooned to over half a million e-mails month over month. dotfun was there every step of the way to patch any hiccups, build the needed systems and automations to support the growth, and keep e-mail deliverability in the 99% range while growing the e-mail list 10x

Project goals

E-mail delivery setup

Move off Gorilla Desk and into a more scalable solution, ensure maximum deliverability

Automate repetitive tasks

Sending out freebies, creating nurture sequences based on quiz results, automating sales pipelines

Scaling

The Libido Fairy now sends nearly 1 million e-mails every month. All with perfect deliverability scores

The Libido Fairy is on Fire!!

Watch our Project Overview

FEATURED WORK

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