Widget Pal and Pixel Pets
Raising the vibe on multi-FUNctional apps.
When the goal is to appeal to a younger audience, an engaging visual experience is a must. With a combination of playful branding, and engaging interactions, WidgetPal was able to capture the attention of a large audience, and gain traction on social media.
Project goals
Besides showcasing the functionality behind each app, it was important that the brand connect with its target audience.
With over 7,000 reviews, WidgetPal has a 4.7 rating on the app store.
The website sports simple, yet impactful interactions, which lead to a more interesting experience for userss.
Originally, Pixel Pets and WidgetPal were planned to be individual apps. Both serving a similar purpose, to liven up the home screen of iPhone users around the world. Double Trouble had already found past success in the app development world, creating apps such as "MojiEdit" which is still ranked #1 for the EmojiMe category on the Apple appstore.
This time around, we wanted to really stand out with a custom website tailored to the app. This helped build brand recognition, and raise awareness for the launches. Eventually Widgetpal absorbed Pixel Pets as a feature.
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