ALL THE LATEST
dotfun Blog
Our latest musings, lessons learned, and insights for the future!

Data Analytics
Digital Marketing
Data-driven design: how creative testing improves pipeline quality
Learn how to build a data-driven design system that connects creative testing to B2B pipeline quality.

Digital Marketing
SEO Strategies
Content Creation
Fractional marketing team vs in-house hiring: speed, cost, and control tradeoffs
A practical framework for deciding between a fractional marketing team and in-house hiring based on speed, cost, control, and 90-day pipeline outcomes.

AI
AI Agents for Marketing: 10 Workflows to Automate First
Your team does not need another dashboard. Start with these 10 AI agent workflows to cut manual loops, speed decisions, and clean up your sales handoffs.

Digital Marketing
SEO Strategies
Content Creation
B2B growth marketing: what actually works after Series A
A practical post-Series A operating model for B2B growth marketing, including channel order, measurement standards, and a 90-day launch plan.

Digital Marketing
Why Hire a Fractional Growth Marketing Team or CMO?
Growth-stage B2B companies often have the team but not the leadership. Learn how a fractional growth marketing team closes that gap.

Digital Marketing
Growth Stage Marketing: Where to Start in B2B (And What Order Actually Matters)
Growth stage marketing in B2B is about sequence, not just channels. Here is the order that actually builds a compounding pipeline.

SEO Strategies
Digital Marketing
Why AEO Is the Most Profitable Shift Your Marketing Team Can Make in 2026
73% of searches end without a click. If the AI is not quoting your brand, you are invisible. Here is the CEO's guide to AEO.

Digital Marketing
Content Creation
Unique Selling Propositions: 10 B2B Brands That Get It Right
The best B2B brands don't win by being better — they win by being the only. Here are 10 companies with sharp USPs, and the framework to find yours.

SEO Strategies
AI
Digital Marketing
Answer Engine Optimization for B2B: Why It’s Mostly Just Great SEO
A practical B2B playbook: AEO/GEO is mostly great SEO execution with tighter intent mapping, stronger technical foundations, and clearer answer-first content.

AI
Web Development
Connect Claude Code to JIRA and Confluence with Atlassian MCP
Unlock seamless project management, documentation, and automation in Claude Code by adding Atlassian MCP with a single terminal command.

Digital Marketing
What is growth marketing?
What is growth marketing and why does it matter for your business? Find out in our deep dive that explores the differences between growth and digital marketing.

Web Development
E-commerce
Webflow vs WordPress vs Shopify: Which Platform Fits Your Needs Best?
Compare Webflow, WordPress and Shopify: pros, costs, SEO, ecommerce, ease of use. Find the best platform for your goals and contact us for expert help.


