For owners who'd rather be on the job

Every customer, covered

Iris is the AI growth system that answers, books follows up and remembers.

Schedule a Demo

Calls, texts, and DMs all land in one place.

Iris knows your peak hours, prices, and policies, so it never has to guess. And every conversation becomes a record you can review when you have a free moment, if you have a free moment.

Good morning, John

Two meetings today, and eight actions waiting on someone.

Today’s upcoming calls3/417% on last week
Pending call requests86h 48m84% on last week

Contact actions

  • New appointment bookedThursday 17 April, 2:00 PM · 5 min ago
  • Call back requestedSarah Smith needs a quote · 12 min ago
  • New conversationMike Johnson sent a message at 11:40 PM

Call analytics

10,564

Calls answered

Upcoming bookings

  • Emily Davis · consultationReminder sent · confirmed for Thursday
iris

Bookinga booking lands while you’re heads-down, and it’s already on the calendar when you look up.

Callbacksno callback slips through. iris chases the ones your team hasn’t got to yet.

Messagesevery message gets an answer, even the ones that come in after hours.

Follow-upiris checks back in, so a lead doesn’t go cold because nobody remembered to.

1 / 4

Take five with iris

iris is the AI growth system that answers, books, follows up, and remembers.

Schedule a Demo

Your front office is five tools that don’t talk

Each one holds a piece of the customer.

A phone service, a chat widget, a booking link, a texting app, and a CRM nobody updates. The customer feels every gap between them, and the one who waits usually calls someone else.

One customer split across five tools: a missed call in the phone service, an after-hours question in the chat widget, a viewed booking slot, an unanswered text and a CRM record nobody updated

Iris is one system that answers, acts, and remembers.

The problem

82%

of callers say they’ll call a competitor if you don’t answer

CallRail, 2025

The fix

Answers

Every call, chat, and text gets picked up in seconds, in your business name, at any hour, even when you’re on a job. No voicemail, no hold music, no form to fill in.

The problem

64%

of customers don’t hear back within the hour

Invoca, 2026

The fix

Acts

iris qualifies the lead, books a real slot while they’re still on the line, and sends the confirmation. Anything that needs a person goes to one, details attached.

The problem

56%

of customers often have to repeat information

Salesforce, 2023

The fix

Remembers

Every conversation is filed with the full thread attached, so nobody has to repeat themselves. The July caller is still a lead in October, and nobody retypes a thing.

All features →
The Context Engine

Tell iris once, and every channel already knows

One living model of your business:

The services, the hours, the prices, the policies, and the voice it is all said in. Every call, chat, and text reads it before it says a word, so the answer at two in the morning matches the one at noon.

  • Change it once. Every channel changes with you.
  • See what iris knows, and correct it, in a visual mindmap.
  • No retraining, no re-prompting, no five tools telling five stories.
  • Tone
  • Hours
  • Prices
  • Services
  • Policies
  • FAQs

No setup project

Hand it files, your website, or a quick call.

No black box

See what iris knows on a mindmap and correct it on the spot.

No re-teaching

Update info once and every channel knows.

How it works

How iris handles one customer, start to finish.

Missed call at 9:14pm?

Iris already answered, learned what’s wrong, and booked Thursday at 10am. The confirmation went out by text, and the whole thing is on file for next time.

Capture

Iris answers a text from Emma R. about a leak, in the name of Miller Plumbing, while calls and web chats come in on the same line

Iris answers the call, chat, or text in your business name, any hour. It’s upfront that it’s your AI assistant, and friendly enough that nobody hangs up.

Qualify

Iris marks Emma's burst pipe 3.2 miles away as an emergency and sends the urgent lead to the owner

Iris asks what you’d ask: what’s wrong, where they are, and how soon they need you. It can tell an emergency from a quote, and it sends the urgent ones straight to you.

Book

Iris books Emma into the 2:00 PM slot on Thursday, April 17 while she is still on the call, so no callback is needed

Iris books a real slot on your calendar while they’re still on the line. No “someone will call you back,” and no back-and-forth to find a time.

Follow up

Iris follows up with Emma: the confirmation at once, a reminder the day before, and a check-in on her quiet quote, which she answers

Iris texts the confirmation right away and a reminder the day before. If a quote goes quiet, it checks back on the schedule you set.

Record

Emma's customer record, written during the call: a burst pipe under the sink, 14 Oak Street and the Thursday booking, ready when she calls again three weeks later

Iris writes the record while they talk: the problem, the address, the booking, and every message after. When they reach out again, nobody starts from zero.

Your questions, answered.

Iris is an AI growth system for businesses that run on calls, chats, and texts. It answers every conversation, books the job, follows up, and keeps the record, all from one picture of your business.

One system. A caller can be qualified, booked, texted, and logged without a handoff between vendors, because there is no second vendor. Nothing falls between two tools when there are no two tools.

No. Run one and leave the rest off for as long as that works. They compound when combined, since each one feeds the next, but your call volume sets the pace, not the packaging.

The AI Receptionist, usually. The unanswered call is the costliest leak and the easiest one to measure, and it pulls the rest of the system in by itself: an answered call becomes a booking, a text, and a record.

Yes, and you rip nothing out. Iris answers on the business line you already use, books into the calendar your team already checks, and hands clean records to the CRM you already run. Onboarding confirms the exact setup path.

It doesn’t guess. Iris captures the details, routes the person to the right member of your team, and notifies them with the full conversation attached, so they pick up where Iris left off. You set where that line sits.

[Answer pending from the copy team.]

Iris at work

Every step, closed out before you look up

Nothing here needed you. iris picked up, worked out what it was looking at, booked the slot, and handed over only the part that needed a person.

  1. picked up on the second ring, in your business name
  2. heard the whole thing: a leak under the kitchen sink
  3. checked Thursday against your calendar and your travel time
  4. booked 10am, read the confirmation back, and texted it over
  5. flagged the one quote that still needed your price