That connects and orchestrates the work across your stack
It connects your CRM, email, documents, and databases, then runs the multi-step work between them on its own.
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The work does not die inside your tools.
It dies between them.
Most teams do not have a software problem. They have a seam problem. Every tool works fine on its own. The pain lives in the gaps between them, where a human reads one screen and retypes it into another.
The chatbot only talks.
The same data, keyed into the CRM, then email, then the doc,
Four times a day.
The waiting.
A step finishes and then sits, because the next step depends on a person noticing it finished.
Nights and weekends, nothing moves.
The dropped handoff.
Work crosses from one tool to the next and context falls out along the way.
Half the story arrives; the other half lives in someone's head.
The exception nobody caught.
A record comes in wrong, a field is blank, a customer does not fit the usual path.
The rule-based script hits the odd case and quietly breaks.
What dotfun builds when we build AI workflow automation
We build automations that do the cross-tool work a person does now: read what came in, decide what it means, and keep the process moving. This is different from a single AI agent, one autonomous worker, and from AI software, the apps we build. It is one practice inside dotfun's AI Solutions wing: custom to your stack, done for you, built for the messy middle, not only the happy path.
Connect the systems you already run
We wire your automation into the tools you use now: the CRM, the inbox, the documents, the databases, the helpdesk. Nothing gets ripped out. The automation reaches into each system, reads what it needs, and writes back where it belongs, so data stops living in four places and moves as one flow.
Orchestrate the whole multi-step process
A single task is easy. A process is hard, because it spans steps, tools, and people. We build the automation to run the whole sequence: trigger on the event, pull context, take the action, hand off, and pull in a person only when the moment needs one. It is the difference between automating a click and automating the job.
Handle variation and exceptions, not just the clean case
This is where AI earns its place. Instead of a rigid script, the automation reads unstructured, inconsistent inputs, decides what they mean, and routes the odd case instead of breaking on it. When something falls outside what it should handle, it goes to a person with the full context. The exception becomes a routed decision, not a silent failure.
Keep a human on the judgment calls
Automation is not about removing people from the work that needs a brain. It is about removing them from the work that does not. We set the line with you: what it handles start to finish, what it drafts for approval, and what it escalates untouched. You stay in control of the decisions that carry risk.
Ship it wired to your growth, not just your cost line
An automation that only cuts cost is half a build. Because dotfun runs growth and design on the same team, we ship yours wired to the funnel and the tracking, so a faster process shows up as faster speed-to-lead and pipeline you can measure.
How we build an automation, start to finish
No platform for you to learn. No offshore team to manage. A senior build, on your stack, that you end up owning.
We sit with the people who do the work and trace the real steps, tools, exceptions, and handoffs, then pick the workflow with the highest payback to build first.
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We wire into your existing tools and data, reading and writing where the process needs it. Your systems stay yours; the automation works inside them.
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We build the multi-step logic: triggers, decisions, actions, and human checkpoints. This is the custom engineering, matched to how your business runs.
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We do not test only the clean path. We run the odd records and the blank fields, add guardrails, and set what escalates to a person, so it holds up in production.
You own the automation and the data. We document it and improve it as your process changes, so it does not rot when a tool updates.
Do not know which workflow comes first?
Take the free Iris by dotfun AI Maturity Assessment: a 15-minute conversational assessment that hands you a written action plan within the hour, with an optional 30-minute walkthrough. No credit card, and no pitch.
TAKE THE ASSESSMENT
The word "automation" covers two very different things.
Knowing which one you are buying is most of the decision.
Compared to rule-based business process automation and RPA:
Traditional business process automation and RPA follow fixed, predefined rules on structured, predictable inputs. That works until reality varies. AI workflow automation, sometimes called intelligent process automation, reads inconsistent inputs, makes a decision, and routes exceptions instead of failing on them. Rule-based automation and the intelligent kind are not rivals; the intelligent layer sits on top and takes the judgment-heavy cases the rules were never going to catch.
Compared to a DIY platform or offshore staff-aug:
A DIY platform hands you the tools and the learning curve, then leaves the building and the breaking to you. Offshore staff-aug gets you bodies, not senior judgment, and the coordination cost lands on you. dotfun is done-for-you: a small senior team that has run growth and operations inside B2B tech companies builds the automation around your stack. You get the working system and people who understand the business it is supposed to move, not a subscription or a ticket queue.
What you do not have to worry about with a custom automation
You have probably seen automation that worked in a demo and fell apart in the real world. That fear is fair. Here is how we build so it does not.
Most automations break because they assume clean data and a straight line. We build for the opposite: the automation reads inconsistent inputs and routes exceptions to a person with context.
We do not rip out your CRM, your inbox, or your database and sell you ours. The automation connects to the tools you already run and works within them, and if you change a tool later, it gets updated, not thrown away.
This is a custom build, not a platform you rent. You own the system and the data, and we document how it works so it is never a black box only we understand.
You set the line: what it handles on its own, what it drafts for approval, and what it escalates untouched. A human keeps the judgment calls; the automation keeps the repetitive work moving underneath.
Built by dotfun's Run Good practice.
automations are most of what leaves the shop. The same senior team builds Iris and ships our custom client work. That team has led tiger-team software builds inside real operating companies, so the work runs in production, not just in a demo.
And because it sits next to the people who run growth, an automation ships wired to the funnel and the tracking, so a faster process turns into faster speed-to-lead and pipeline you can see.
Book an AI Audit to find the workflow worth automating first.
Frequently asked questions
It is software that runs a multi-step process across your tools on its own: read what came in, decide what it means, take the next action, and keep the process moving. Unlike a rule-based script, it handles inconsistent inputs and routes the odd case to a person instead of breaking on it.
Rule-based automation and RPA follow fixed steps on structured, predictable inputs, and they work until reality varies. The intelligent layer sits on top and takes the judgment-heavy cases the rules were never going to catch. What already works stays; we build around the seams where it does not.
No. We wire the automation into the tools you run now: the CRM, the inbox, the documents, the databases, the helpdesk. Nothing gets ripped out. The automation reaches into each system, reads what it needs, and writes back where it belongs, so your team keeps working where it already works.
You set the line with us: what the automation handles start to finish, what it drafts for approval, and what it escalates untouched. Anything falling outside what it should handle goes to a person with the full context attached. You keep the decisions that carry risk.
We sit with the people who do the work and trace the real steps, tools, exceptions, and handoffs, not the org chart, then pick the workflow with the highest payback to build first. If you are not sure where to start, the free Iris by dotfun AI Maturity Assessment takes 15 minutes and hands you a written action plan.
You own the automation and the data. We document it and improve it as your process changes, so it does not rot when a tool updates. Because dotfun runs growth and design on the same team, it also ships wired to the funnel and the tracking, so a faster process shows up as faster speed-to-lead.
Built for teams paying the manual tax on work that spans every tool
AI workflow automation fits teams where the process crosses systems and people, and the seams are quietly eating hours.
Founders and operators wearing too many hats
You are doing work a system should do, because there was never time to build the system. We take the copy-paste, the chasing, and the manual handoffs off your plate, so your hours go to the work only you can do.
RevOps and operations leaders
You know exactly where the process leaks, because you have mapped it. We connect the tools, orchestrate the steps, and hand you an automation you own, so your pipeline stops depending on someone remembering to update it.
Growth-stage B2B teams scaling past manual
The manual process that worked at ten deals a month buckles at a hundred. We build automation that scales with volume and holds up on the messy cases, so growth does not mean a new hire for every seam.
