Raising the vibe on multi-FUNctional apps.
Playful branding and an interactive website built to win a younger audience — and it did: real traction on social, and a 4.7 rating from 7,000+ App Store reviews.
Two apps, one home screen
Originally, Pixel Pets and WidgetPal were planned to be individual apps. Both serving a similar purpose, to liven up the home screen of iPhone users around the world. Double Trouble had already found past success in the app development world, creating apps such as "MojiEdit" which is still ranked #1 for the EmojiMe category on the Apple appstore. This time around, we wanted to really stand out with a custom website tailored to the app. This helped build brand recognition, and raise awareness for the launches. Eventually Widgetpal absorbed Pixel Pets as a feature.
Youthful Branding
Besides showcasing the functionality behind each app, it was important that the brand connect with its target audience.
High Ratings
With over 7,000 reviews, WidgetPal has a 4.7 rating on the app store.
Engaging Website
The website sports simple, yet impactful interactions, which lead to a more interesting experience for users.
