Zachary D. Perl
DIGITAL MARKETING
that pulls in one direction.
Most marketing isn't broken. It's just scattered.
An ad campaign over here, a blog over there, a newsletter nobody remembers signing up for. Our digital marketing services connect strategy, search, content, and paid media into one plan with one job: growth you can actually measure.
Random acts of marketing don't add up.
Channels aren't strategies.
When SEO, ads, email, and content each run on their own logic, budgets leak, messages clash, and nobody can say what's actually working. Growth stalls — not from lack of effort, but from lack of connection.
Enter dotfun
We build one connected growth engine — clear KPIs, honest reporting, and every channel doing a job it was chosen for. You'll always know what's working and why. No mystery metrics. No vanity numbers.
“We appreciate that dotfun has been willing to pitch in as an extension of the team… last quarter we blew out our pipeline target.”
Jim · software company client
What's Included
Every channel, one scoreboard
We don't sell channels off a menu. We look at how your business grows, pick the mix that fits, and manage it like one system — because that's what it is.
Here's what that can look like.
A plan before a single dollar moves.
We map your market, your customer journey, and your numbers, then build a marketing roadmap tied to revenue — not impressions.
Get found by people — and by the AI answering them.
Search has split in two: classic rankings and AI answers. We optimize for both, so you show up whether someone asks Google or ChatGPT.
Content with a job to do.
Articles, guides, and pages built around the questions your buyers actually ask — written to rank, to get cited, and to move people closer to a decision.
Buy attention like you mean it.
Paid search and social that turn budget into qualified pipeline — with creative, landing pages, and tracking managed as one campaign, not an afterthought.
The follow-up most brands forget.
Nurture sequences, newsletters, and lifecycle automation that keep you in the conversation between first click and closed deal.
Clicks are half the story.
Purpose-built landing pages and conversion optimization that finish the job your campaigns start — tested, tuned, and message-matched to the ads that feed them.
Know what's working. Kill what isn't.
Dashboards and reporting that tie marketing activity to revenue, so sound decisions get made from accurate data.
How We Work
From “we need marketing” to “oh, so that's what growth feels like.”
Deep discovery
We dig into your business, your customers, and your numbers before we recommend a thing.
Build the plan
One strategy, clear priorities, and honest expectations about what moves first and what compounds later.
Launch and learn
Campaigns go live, data comes back, and the plan gets sharper every single month.
Double down
When something works, we scale it. When it doesn't, we say so — and reroute the budget.
Ongoing Growth Partnership
Your marketing department. Without the department.
One team, every channel
Strategy, content, ads, and analytics under one roof — so nothing falls through the cracks.
Built to flex
Ramp up for a launch, steady out for the long game. Your plan changes; your team shouldn't have to.
An extension of yours
We work inside your tools, your meetings, your Slack — like teammates, not vendors.
Great for teams that need:
Frequently asked questions
Digital marketing services cover the work of growing a business online — strategy, SEO, content, paid media, email, and analytics. The difference between good ones and bad ones is connection: channels managed as one system tied to revenue, versus a pile of disconnected tactics.
Whatever your growth actually calls for. Most engagements combine growth strategy, SEO and AEO, content, paid media, email, and reporting — scoped around your goals rather than a fixed package.
Strategy decides where growth should come from. SEO and AEO make you findable, content gives people a reason to care, and paid media accelerates what's already proven. Each channel feeds the others — which is exactly why we manage them together.
Against revenue, not vanity metrics. We agree on KPIs up front — qualified leads, pipeline, cost per acquisition — and report on them plainly. If a number isn't moving, you'll hear it from us first.
When the bottleneck stops being attention and starts being operations. If leads arrive faster than your team can follow up, our AI Solutions team builds the systems — AI receptionists, automated follow-up, CRM automation — that catch everything marketing brings in.
