Zachary D. Perl
SEO & AEO
makes YOU the answer.
Search split in two. SEO became twice as important.
People still Google. But they also ask ChatGPT, Perplexity, and AI Overviews. Those answers come from somewhere (Usually traditional SEO fundamentals, but there's a twist). Our SEO services optimize for both worlds: the rankings search engines award, and the citations AI engines hand out.
Page two of Google is a graveyard. Now there’s a second one.
Being great at what you do isn't the same as being findable.
If your site is slow, your content answers nobody's real questions, and AI engines have never heard of you, your competitors are getting discovered instead — and every month that passes compounds in their favor.
Enter dotfun
We fix the foundation, build content that deserves to rank, and earn the authority that both Google and AI models use to decide who to trust. Honest work, honestly reported.
Average search position: 55 → 7.
Software company client · SEO & AEO engagement
What's Included
The whole stack, not just the checklist
Rankings are an output. The inputs are technical health, content worth ranking, and a brand that search and AI engines trust. We work all three.
Here's what that can look like.
Fix the foundation first.
Site speed, crawlability, indexing, structure — the unglamorous work that decides whether anything else you do ever gets seen.
Answer real questions, better than anyone.
Keyword and question research, content briefs, and on-page optimization built around what your buyers actually search — not what's easiest to write.
Become the answer AI engines give.
Answer engine optimization: structuring your content, entities, and citations so ChatGPT, Perplexity, and AI Overviews mention you — not just your category.
Own your own backyard.
For businesses that live and die by “near me” — profiles, reviews, and local pages that put you on the map. Literally.
Earn links you’d actually be proud of.
Mentions and links from places that matter in your industry — because both Google and AI models decide trust by who's talking about you.
Watch positions move. In plain English.
Reporting on rankings, AI visibility, and traffic — and, more importantly, the leads and revenue behind them.
How We Work
From “we’re invisible” to “we’re the answer.”
Audit everything
Your site, your competitors, your AI visibility, all under the magnifying glass. We find the gap between where you are and where you should be.
Fix and build
Technical fixes first, then content and authority — sequenced by impact, not by what's easiest to invoice.
Publish and optimize
New content ships, old content gets refreshed, and everything is structured for both rankings and AI answers.
Compound
Search is the channel that gets cheaper as it works. We keep feeding what's winning until it's your most profitable channel. A wise man once said "A rising tide raises all ships"
Ongoing Search Partnership
Search doesn't hold still. Neither do we.
Always-on, not one-off
Algorithms shift, competitors publish, AI engines retrain. Ongoing attention beats a one-time project every time.
Strategy and execution
One team does the thinking and the doing — audits, content, fixes — so recommendations never die in a PDF.
Wired into growth
Search feeds content, content feeds paid, paid feeds learning. As part of Growth Services, it all connects.
Great for teams that need:
Frequently asked questions
SEO services improve how easily people find you through search — through technical site health, content, and authority. Ours also cover AEO, because a growing share of “search” now happens inside AI-generated answers.
Audits, technical fixes, content strategy and production, answer engine optimization, local search, authority building, and plain-English reporting — scoped to your situation, not a template.
SEO and AEO are the compounding engine; paid media is the accelerant. Content powers both, and strategy decides the mix. Run together, every article you publish works three jobs at once.
Positions, AI citations, organic traffic — and the pipeline behind them. Xurrent watched their average search position go from 55 to 7. Rankings are nice; the revenue behind them is the point.
When search starts bringing in more calls and inquiries than your team can catch. That's when an AI receptionist or automated follow-up from our AI Solutions side turns visibility into booked business.
