PAID MEDIA

where every dollar gets a job.

Ad platforms are happy to spend your money. We're picky about it.

Our paid media services cover paid search, paid social, and retargeting — with the creative, landing pages, and tracking that decide whether any of it works, all managed as one campaign.

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Paid Media
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Paid Media
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Paid Media
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Paid Media

Boosting posts is not a media plan.

Spending is easy. Spending efficiently is the whole game.

Every ad platform is built to take more budget, not to question whether it's earning anything. Without sharp strategy, strong creative, and honest measurement, costs creep up quarter after quarter — and nobody notices until the CFO does.

Enter dotfun

We run paid like investors, not spenders: clear targets, creative that earns attention, landing pages that convert it, and reporting that shows the real cost of a customer.

What's Included

The click is the easy part

Great paid performance comes from everything wrapped around the ad — the strategy, the creative, the landing page, the follow-up. So that's what we manage.

Here's what that can look like.

Show up at the exact moment of intent.

Google and Bing campaigns built around the searches that signal someone's ready — structured tightly, negative-matched ruthlessly, and bid with intent.

Google Ads
Search campaigns
Shopping
Keyword strategy

Create demand. Don’t just capture it.

Meta, LinkedIn, and beyond — campaigns that put your brand in front of the right people before they're searching, with creative built for the feed it lives in.

Meta ads
LinkedIn ads
Audience strategy
Creative testing

Second chances, done tastefully.

Most visitors don't convert on day one. We bring them back with sequenced messaging that helps instead of haunts.

Retargeting funnels
Sequenced messaging
Frequency control
Cross-channel audiences

The ad is the targeting.

On modern platforms, creative does most of the audience selection. We produce and test ad variations built to find their people — and refresh them before fatigue sets in.

Ad design
Video ads
Copy testing
Creative refresh cycles

Clicks are half the story.

Purpose-built landing pages that match the ad's promise and finish the job it started — designed, written, and tested by the same team running the media.

Landing page design
Message match
A/B testing
CRO

Know your real cost per customer.

Tracking and attribution that connect spend to pipeline — so scaling decisions get made on profit, not platform-reported magic.

Conversion tracking
Attribution
ROAS reporting
Budget pacing
Campaign & Marketing Design

Got something important to say?
Let's make sure people notice.

We create campaign visuals and marketing assets that bring ideas to life across multiple channels—while keeping everything connected to the bigger picture.

Campaign creative concepts
Digital advertising graphics
Social media campaigns
Landing page visuals
Promotional materials
Email campaign graphics
Product launches
Seasonal campaigns
Event promotions
Sales campaigns

Perfect for: Launching something new, promoting an offer, building awareness, or giving an important campaign the creative attention it deserves.

Social Media Design

Got something important to say?
Let's make sure people notice.

We create campaign visuals and marketing assets that bring ideas to life across multiple channels—while keeping everything connected to the bigger picture.

Campaign creative concepts
Digital advertising graphics
Social media campaigns
Landing page visuals
Promotional materials
Email campaign graphics
Product launches
Seasonal campaigns
Event promotions
Sales campaigns

Perfect for: Launching something new, promoting an offer, building awareness, or giving an important campaign the creative attention it deserves.

Presentation & Pitch Deck Design

Got something important to say?
Let's make sure people notice.

We create campaign visuals and marketing assets that bring ideas to life across multiple channels—while keeping everything connected to the bigger picture.

Campaign creative concepts
Digital advertising graphics
Social media campaigns
Landing page visuals
Promotional materials
Email campaign graphics
Product launches
Seasonal campaigns
Event promotions
Sales campaigns

Perfect for: Launching something new, promoting an offer, building awareness, or giving an important campaign the creative attention it deserves.

Sales & Business Collateral

Got something important to say?
Let's make sure people notice.

We create campaign visuals and marketing assets that bring ideas to life across multiple channels—while keeping everything connected to the bigger picture.

Campaign creative concepts
Digital advertising graphics
Social media campaigns
Landing page visuals
Promotional materials
Email campaign graphics
Product launches
Seasonal campaigns
Event promotions
Sales campaigns

Perfect for: Launching something new, promoting an offer, building awareness, or giving an important campaign the creative attention it deserves.

Print Design

Got something important to say?
Let's make sure people notice.

We create campaign visuals and marketing assets that bring ideas to life across multiple channels—while keeping everything connected to the bigger picture.

Campaign creative concepts
Digital advertising graphics
Social media campaigns
Landing page visuals
Promotional materials
Email campaign graphics
Product launches
Seasonal campaigns
Event promotions
Sales campaigns

Perfect for: Launching something new, promoting an offer, building awareness, or giving an important campaign the creative attention it deserves.

Event & Experience Design

Got something important to say?
Let's make sure people notice.

We create campaign visuals and marketing assets that bring ideas to life across multiple channels—while keeping everything connected to the bigger picture.

Campaign creative concepts
Digital advertising graphics
Social media campaigns
Landing page visuals
Promotional materials
Email campaign graphics
Product launches
Seasonal campaigns
Event promotions
Sales campaigns

Perfect for: Launching something new, promoting an offer, building awareness, or giving an important campaign the creative attention it deserves.

Advertising & Paid Media Creative

Got something important to say?
Let's make sure people notice.

We create campaign visuals and marketing assets that bring ideas to life across multiple channels—while keeping everything connected to the bigger picture.

Campaign creative concepts
Digital advertising graphics
Social media campaigns
Landing page visuals
Promotional materials
Email campaign graphics
Product launches
Seasonal campaigns
Event promotions
Sales campaigns

Perfect for: Launching something new, promoting an offer, building awareness, or giving an important campaign the creative attention it deserves.

Email & Digital Assets

Got something important to say?
Let's make sure people notice.

We create campaign visuals and marketing assets that bring ideas to life across multiple channels—while keeping everything connected to the bigger picture.

Campaign creative concepts
Digital advertising graphics
Social media campaigns
Landing page visuals
Promotional materials
Email campaign graphics
Product launches
Seasonal campaigns
Event promotions
Sales campaigns

Perfect for: Launching something new, promoting an offer, building awareness, or giving an important campaign the creative attention it deserves.

Custom Illustrations & Visual Assets

Got something important to say?
Let's make sure people notice.

We create campaign visuals and marketing assets that bring ideas to life across multiple channels—while keeping everything connected to the bigger picture.

Campaign creative concepts
Digital advertising graphics
Social media campaigns
Landing page visuals
Promotional materials
Email campaign graphics
Product launches
Seasonal campaigns
Event promotions
Sales campaigns

Perfect for: Launching something new, promoting an offer, building awareness, or giving an important campaign the creative attention it deserves.

And much, much more.

Paid media has more edge cases than any ad platform admits.

Maybe your account got restricted and nobody knows why. Maybe iOS changes wrecked your tracking. Maybe you're launching in a market where your usual playbook doesn't apply.

Loop us in early,
We'll figure it out.

LET’S CHAT
How We Work

From “we’re spending” to “it’s working.”

1
Deep discovery

Your offer, your margins, your history — we work out what a customer is worth before we bid a cent on one.

2
Build the machine

Account structure, tracking, creative, and landing pages set up properly — the boring foundations that make optimization possible.

3
Launch and tune

Campaigns go live with tight budgets, and we optimize on real data — cutting waste fast and feeding what performs.

4
Scale with discipline

Winners get more budget in measured steps, watched for the moment returns bend. Growth without the blow-up.

Ongoing Media Partnership

An in-house media team. Without the in-house.

Managed like it's ours

Weekly optimization, monthly strategy, and pacing checks in between. Ad accounts reward attention and punish neglect.

Creative on tap

Fresh ads before fatigue hits, because our design team sits ten feet from your media buyer. (Metaphorically. It's Slack.)

No hostage-taking

Your accounts, your data, your audiences — you own everything. We just make it perform.

Great for teams that need:
Paid search management
B2B paid social
Full-funnel campaigns
Creative + media together
Spend efficiency
Retargeting programs

Frequently asked questions

What are paid media services?

Paid media services plan, run, and optimize advertising — paid search, paid social, retargeting — along with the creative, landing pages, and tracking that determine whether the spend pays back.

What's included in dotfun Paid Media?

Strategy, campaign management, ad creative, landing pages, and measurement, handled as one system. We scope around your funnel and your margins, not a standard package.

How do SEO, AEO, content, paid media, and growth strategy work together?

Paid buys the speed that organic can't, while SEO, AEO, and content build the asset that makes paid cheaper over time — better landing pages, warmer audiences, stronger message match. Strategy keeps the two in balance.

How should we measure performance?

Cost per qualified lead and cost per customer — not clicks, not impressions, not platform-reported conversions taken on faith. We set up tracking you can trust, then report against targets we agreed on together.

When should Growth Services connect into AI Solutions?

When ads generate leads faster than humans respond to them. Speed-to-lead makes or breaks paid ROI — our AI Solutions team builds the instant follow-up, routing, and scheduling that keeps expensive leads from going cold.