Zachary D. Perl
Boosting posts is not a media plan.
Spending is easy. Spending efficiently is the whole game.
Every ad platform is built to take more budget, not to question whether it's earning anything. Without sharp strategy, strong creative, and honest measurement, costs creep up quarter after quarter — and nobody notices until the CFO does.
Enter dotfun
We run paid like investors, not spenders: clear targets, creative that earns attention, landing pages that convert it, and reporting that shows the real cost of a customer.
What's Included
The click is the easy part
Great paid performance comes from everything wrapped around the ad — the strategy, the creative, the landing page, the follow-up. So that's what we manage.
Here's what that can look like.
Show up at the exact moment of intent.
Google and Bing campaigns built around the searches that signal someone's ready — structured tightly, negative-matched ruthlessly, and bid with intent.
Create demand. Don’t just capture it.
Meta, LinkedIn, and beyond — campaigns that put your brand in front of the right people before they're searching, with creative built for the feed it lives in.
Second chances, done tastefully.
Most visitors don't convert on day one. We bring them back with sequenced messaging that helps instead of haunts.
The ad is the targeting.
On modern platforms, creative does most of the audience selection. We produce and test ad variations built to find their people — and refresh them before fatigue sets in.
Clicks are half the story.
Purpose-built landing pages that match the ad's promise and finish the job it started — designed, written, and tested by the same team running the media.
Know your real cost per customer.
Tracking and attribution that connect spend to pipeline — so scaling decisions get made on profit, not platform-reported magic.
How We Work
From “we’re spending” to “it’s working.”
Deep discovery
Your offer, your margins, your history — we work out what a customer is worth before we bid a cent on one.
Build the machine
Account structure, tracking, creative, and landing pages set up properly — the boring foundations that make optimization possible.
Launch and tune
Campaigns go live with tight budgets, and we optimize on real data — cutting waste fast and feeding what performs.
Scale with discipline
Winners get more budget in measured steps, watched for the moment returns bend. Growth without the blow-up.
Ongoing Media Partnership
An in-house media team. Without the in-house.
Managed like it's ours
Weekly optimization, monthly strategy, and pacing checks in between. Ad accounts reward attention and punish neglect.
Creative on tap
Fresh ads before fatigue hits, because our design team sits ten feet from your media buyer. (Metaphorically. It's Slack.)
No hostage-taking
Your accounts, your data, your audiences — you own everything. We just make it perform.
Great for teams that need:
Frequently asked questions
Paid media services plan, run, and optimize advertising — paid search, paid social, retargeting — along with the creative, landing pages, and tracking that determine whether the spend pays back.
Strategy, campaign management, ad creative, landing pages, and measurement, handled as one system. We scope around your funnel and your margins, not a standard package.
Paid buys the speed that organic can't, while SEO, AEO, and content build the asset that makes paid cheaper over time — better landing pages, warmer audiences, stronger message match. Strategy keeps the two in balance.
Cost per qualified lead and cost per customer — not clicks, not impressions, not platform-reported conversions taken on faith. We set up tracking you can trust, then report against targets we agreed on together.
When ads generate leads faster than humans respond to them. Speed-to-lead makes or breaks paid ROI — our AI Solutions team builds the instant follow-up, routing, and scheduling that keeps expensive leads from going cold.
