Zachary D. Perl
GROWTH MARKETING
built on habits, not hacks.
Most growth advice is someone else's playbook.
What worked for that startup on LinkedIn probably won't work for you — and that's fine. As a growth marketing agency, our job is to find where your growth actually comes from, test what could multiply it, and put real money behind what proves out.
Doing everything is not a strategy.
More channels, more content, more tools — same flat line.
When effort is spread across everything, nothing gets enough force to actually move. Growth stalls not because teams aren't working hard, but because nobody has decided what deserves the push.
Enter dotfun
We find your biggest lever — the channel, audience, or fix where effort multiplies — and pull it until we find the next one. Informed decisions, not trend-chasing.
“We have developed a culture around A/B testing, and that's in large part due to the capabilities that dotfun brought to the table.”
Jim · Client (Software company)
What's Included
A system for finding what works
Growth marketing isn't a channel. It's a discipline: map the opportunity, test the idea, read the data, scale the winner.
Here's how that shows up in practice.
Find out where growth is leaking.
We take apart your funnel, channels, and analytics to find where opportunities are being lost — and rank what's worth fixing first.
Test small. Scale what wins.
Structured experiments across messaging, offers, audiences, and channels — designed so that even the failures teach you something useful.
Make the traffic you have work harder.
Sometimes you don't need more visitors — you need to stop losing the ones you've got. We fix the journey from first click to closed deal.
The right mix. Not the whole menu.
We figure out which channels deserve your budget based on your customers and your economics — then have the discipline to ignore the rest.
Growth you don’t have to re-buy.
Retention, expansion, and referral — the growth levers hiding in customers you already won.
Clean dashboards. Zero vanity.
North-star metrics, cohorts, and attribution that show what's actually driving growth — readable by humans, trusted by finance.
How We Work
From guessing to knowing.
Deep discovery
Where you are, where you want to go, and what's actually standing in between — from your data, not our assumptions.
Map the opportunities
Every stage of your funnel, scored by potential impact and effort. The biggest levers rise to the top.
Run the experiments
Focused tests with clear hypotheses and honest readouts. Wins get documented; losses get autopsies.
Scale the winners
Proven plays get budget, process, and polish — and become part of how your business grows from now on.
Ongoing Growth Partnership
A growth team that compounds with you.
Momentum over months
Growth compounds when experiments build on each other. One-off projects reset the learning curve every time.
Senior brains, hands on
The people setting your strategy are the ones reading your dashboards — no bait-and-switch to the B team.
Honest by default
When a test fails, you'll know. When a channel isn't worth it, we'll say so. Trust is the whole product.
Great for teams that need:
Frequently asked questions
A growth marketing agency looks at the whole journey — acquisition, conversion, retention — and treats growth as a system to be tested and improved, not a channel to be bought. The output is a repeatable engine, not a one-off campaign.
Growth audits, experimentation, conversion optimization, channel strategy, lifecycle marketing, and analytics — assembled around where your growth is actually stuck.
Growth strategy is the layer that decides what each channel is for. SEO and AEO compound, paid media accelerates, content fuels everything — and experimentation tells you which combination is worth scaling.
Pick a north-star metric tied to revenue, agree on the inputs that drive it, and review them on a regular cadence. We set that up with you in the first month — then hold ourselves to it.
When an experiment wins and the bottleneck moves to operations — speed to lead, follow-up, scheduling. Our AI Solutions team automates those handoffs so growth doesn't stall at the inbox.
